Designing & Operating Data Centers for the Internet of Everything: Mitigating & Optimizing Performance

ASHRAE  Data Center Course


Demand for IT equipment that is lower cost, more energy efficient, provides more storage, and offers more computing capabilities results in continued, significant changes in hardware, and as a result center operating conditions.


Designing and Operating Data Centers for the Internet of Everything: Mitigating and Optimizing Performance, is a two-days course that examines the best practices by focusing on ASHRAE’s evolving thermal guidelines for today’s data processing, telecommunication, and actual high-density data centers. While there are opportunities to save energy in data centers, understanding of equipment trends and performance measurements are critical for data system integrity.


This course is hosted and organized by ASHRAE Spain Chapter and sponsored by DANFOSS and STULZ.



  • Load Growth, Data Center & IT Basics
  • Facilities Air Cooling Architecture
  • Thermal Guidelines
  • Liquid Cooling
  • Measurements
  • Hardware Basics and Trends
  • IT Equipment and Data Center Impact
  • Hardware Testing and Validation
  • Networking Equipment
  • Data Center Infrastructure Management
  • Low RH & Changes to IT Equipment
  • Environmental Envelopes
  • High RH Combined with Pollutants
  • CFD Modeling


  • Understand the impact of changing IT equipment
  • Learn to maintain of data center environments
  • Properly design for increased power requirements & heat dissipated by current equipment
  • Know best practices for energy efficiency in actual high-density data centers
  • Understand equipment environment specifications
  • Learn methods for measuring performance
  • Evaluate effectiveness of data center cooling
  • Use energy modeling tools


Part 1 – Technology; Load Growth: ASHRAE and TC 9.9

Part 2 – IT Hardware Design; ASHRAE Thermal Guidelines

Part 3 – Datacom Facilities; Air Cooling; Liquid Cooling; Commissioning

Part 4 – Metrics and Evaluation of Data Center Facility Efficiency

Part 5 – Data Center Infrastructure Management

Part 6 – Facility Case Study


Mark Seymour, Member ASHRAE, CTO and a founder of Future Facilities, London, England. He has more than 40 years of simulation and measurement experience and over 30 years of experience in building HVAC. His company, now part of Candence Design Systems where Mark is a Distinguished Engineer, focuses on airflow/cooling in data centers from design and right through the operational life cycle. To do this it provides CFD engineering simulation services and the 6SigmaDCX engineering simulation software, specifically designed for data centers.

He’s a voting member and research chair of ASHRAE TC 9.9, past chair, vice-chair of the chair of the industrial advisory board for the National Science Foundation I/UCRC Energy Smart Electronic Systems (NSF-ES2) research project and an active member of the Green Grid. He has authored and co-authored many papers and contributed to books on data center infrastructure management and specifically the use of simulation. As a consequence of his work, he has received awards such as the Data 50 Award for Business Services and Consulting.


Dr. Demetriou, Member ASHRAE is a Senior Technical Staff Member and leads sustainability and data center innovation for IBM Systems. He received a Ph.D. in Mechanical and Aerospace Engineering from Syracuse University. In his role, he ensures that IBM System hardware and data center products anticipate and exceed customers’ expectations across a broad range of responsibilities including product sustainability and lifecycle assessment, data center physical planning and infrastructure management, workload carbon accounting, and future trends and regulations. His background is in the analysis, application, and optimization of thermal management and energy conversion systems, particularly in the areas of high-density data centers, high-performance buildings, and advanced electronics cooling technologies. He has co-authored four books in the ASHRAE Datacom Series, authored or coauthored over thirty journal and peer-reviewed conference publications, and has been granted nineteen United States patents.

He is a globally recognized expert in the field of thermal management and data center energy efficiency and has taught courses on these subject around the world. Dr. Demetriou is a past Chair of ASHRAE Technical Committee 9.9 on Mission Critical Facilities, Data Centers, Technology Spaces, and Electronic Equipment. He also serves on the Executive Committee for the IEEE Intersociety Conference on Thermal and Thermomechanical Phenomena in Electronic Systems (ITherm). His work has been awarded numerous honors, including the ASHRAE Willis H. Carrier Award, All-University Doctoral Prize at Syracuse University, IEEE TCPMT Best Paper Award, ASME Journal of Electronics Packaging Best Paper Award, ASME InterPACK Best Paper Award in Data Centers and Energy Efficient Electronic Systems, and the Best Paper in the International Journal of Building Simulations. He also holds a MS in Mechanical and Aerospace Engineering from Syracuse University and a BS in Mechanical Engineering from Manhattan College.



Hotel Nuevo Madrid

C/ Bausá 27. Madrid

Dali – Conference Room


Thursday, February 16th

09.00h – 09.30h: Registrations

09.30h – 09.45h: Welcome & open ceremony. Ignacio Gómez – Cornejo, ASHRAE Spain Chapter President

09.45h – 10.00h: Sponsor introduction. Rafael Ramos, Business Development Manager at Danfoss

10.00h – 11:00h: Training session 1. Technology; Load Growth: ASHRAE and TC 9.9

11.00h – 11.30h: Coffee break

11.30h – 13.30h: Training session 2. IT Hardware Design; ASHRAE Thermal Guidelines

13.30h – 15.00h: Lunch

15.00h – 18.00h: Training session 3. Datacom Facilities; Air Cooling; Liquid Cooling; Commissioning

Friday, February 17th

09.00h – 09.15h: Sponsor introduction. Javier Martín, Technical Consultant Engineer at Stulz

09.15h – 11.15h: Training session 4. Metrics and Evaluation of Data Center Facility Efficiency

11.15h – 11.45h: Coffee break

11.45h – 13.45h: Training session 5. Data Center Infrastructure Management

13.45h – 14.45h: Lunch

14.45h – 17.45h: Training session 6. Facility Case Study

17.45h – 18.00h: Diploma’s ceremony

18.00h:                 Closing session



ASHRAE Members: 350€ / Non Members: 450€

Early bird registrations

If you register before February 1st:

  • ASHRAE Members: 300€
  • Non Members: 400€

(VAT not included)

Places are limited: a maximum of 45 attendees


Fee Covers:

  • Course admittance
  • Course materials
  • Break refreshments and lunches
  • Certificate of attendance

Note: the course will be in English language.


Registration fees will be refunded in full if cancellation is received at least 30 days prior to the training date. Cancellations received 15-29 days prior to the training date are subject to a 150€ cancellation fee. Registrants who do not attend the training or who cancel less than 15 days prior to the training date are liable for the entire registration fee. A substitute registrant may be enrolled at any time by contacting Ana Pérez – Bustamante by email


Please, complete de following questionnaire to confirm your registration. In case you have a problem completing the questionnaire, please, contact

Contact details

Teléfono fijo o móvil de contacto


Marque la asociación a la que pertenece
Introduzca su número de socio

Invoicing address

Nombre completo para la factura. Cumplimentar si necesita factura
NIF/NIE/CIF para la factura. Cumplimentar si se necesita factura
Teléfono fijo o móvil para la factura
Cumplimentar si se necesita factura

Responsable: Identidad: ASHRAE SPAIN CHAPTER - CIF/NIF: G85398501 - Dirección Postal: Calle Benito Castro nº 10, local, 28028 de Madrid - Teléfono: 91 355 98 00 - Correo Electrónico:

“En nombre de la organización tratamos la información que nos facilita con el fin de prestarles el servicio solicitado y poder realizar la facturación del mismo. Los datos proporcionados se conservarán mientras se mantenga la relación comercial o durante los años necesarios para cumplir con las obligaciones legales. Los datos no se cederán a terceros salvo en los casos en que exista una obligación legal. Usted tiene derecho a obtener confirmación sobre si en ASHRAE SPAIN CHAPTER estamos tratando sus datos personales, por tanto, tiene derecho a acceder a sus datos personales, rectificar los datos inexactos o solicitar su supresión cuando los datos ya no sean necesarios.

- Finalidad: Atender sus consultas y/o solicitudes e instalación de cookies.
- Plazo de conservación: Mientras se mantenga el consentimiento prestado.
- Base legítima: El consentimiento del interesado.

De acuerdo con los derechos que le confiere la normativa vigente en protección de datos, podrá ejercer los derechos de acceso, rectificación, limitación de tratamiento, supresión, portabilidad y oposición al tratamiento de sus datos de carácter personal, así como del consentimiento prestado para el tratamiento de los mismos, dirigiendo su petición a la dirección postal o correo electrónico arriba indicados.

En referencia al tratamiento de las imágenes que se deriven de la jornada, se publicarán en los medios de comunicación del Chapter (web, redes sociales y newsletters) así como en las notas de prensa que se envíen a los medios colaboradores. En caso de que no desee que su imagen aparezca, rogamos nos lo indique enviando un email a:

Los datos identificados con una marca (*) se entienden como campos obligatorios y requeridos, en consecuencia se entenderán como necesarios para acometer las finalidades mencionadas con anterioridad.

Con el envío del formulario de recogida de datos usted acepta la política de privacidad de ASHRAE SPAIN CHAPTER".


Leave a reply